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Monday, November 8, 2010

Chapter 12:Questioning the Media

1. What do you think of when you hear the term public relations? What images come to mind? Where did these impressions come from?

- When I think of the term public relations, I think about people trying certain techniques to get people to buy their product, or come to their events. Public relations people work on getting their word out about whatever they are representing. For example: Public relations workers for the Carolina Panthers come up with ways to get people to come to the games, or to buy season tickets. You have to offer them something, or come up with a way to get people's attention. Public relations workers could also come up with commercials or ads in magazines about the company. When I think of public relations I do not see much of a difference in people that are in the marketing department. Both have to deal with getting people aware of what they are trying to sale or promote. My impressions come from what I have learned growing up. Like with the Panthers public relations workers, I knew from going to panthers games that the public relations workers are the ones getting people to come to games or doing activities outside the stadium with fans. I would love to work in public relations one day. I think I would have a lot of good ideas how how to promote my product.

3. What steps can reporters and editors take to monitor PR agents who manipulate the news media?

- Wow! This is a great question. Reporters and editors are always trying to stop PR agents who are trying to put out false news. One way they can stop these PR agents is by letting their viewers know that these other magazines or articles are false. Editors can not stop every PR worker from manipulating news. There is always going to be something false come out about someone or something. America is a country that likes to gossip about each other. Most people like finding out certain things about certain people in the media. We watch a lot of TV shows like Inside Edition and Entertainment Tonight. Most of the news on these shows are facts, but sometimes they put out false information about a celebrity. Hopefully most readers will acknowledge information that is true instead of something that has been manipulated. Don't pick up a magazine that has "Elvis was spotted in NC" and expect it to be a true story. Magazines like this try to manipulate us into buying something that is false. All editors and reporters can do is make sure there information is correct and let people know what is true and what is not.

2. What might a college or university do to improve public relations with homeowners on the edge of a campus who have to deal with noisy student parties and a shortage of parking spaces.

- Also, another good question. I would imagine that this is a problem that most colleges face almost every week. I feel bad for people who live near colleges in areas where they have to deal with noisy drunk students. To me it would almost be as bad as living on near the interstate. Anyways, there are some ways that college PR workers can make these residents enjoy their time at home, despite the noise. PR workers could offer these families tickets to sporting events on campus. This would not really do anything for the noise, but it would probably make the men and some women in the family happy and forget about the noise. They can also make flyer's and posters for the students telling them not to be so loud around the areas of campus that are nears houses. Most colleges have many buildings that are not near homes, like L-R, so they could promote going to parties away from people's houses. They could also offer the house residents numerous parking spaces. If a student parks in their spot, then PR workers should set up with the security department, and give these students tickets. If it gets to where students are parking there all the time, they should start towing cars. PR workers could also give the residents who live near the campus L-R apparel, if the students get noisy one night. This is going to be somewhat of a problem for PR workers at every school, especially at big party schools like ECU and Arizona State. Hopefully most people that live near campuses are aware that there is going to be noise from students sometimes. It is the PR workers job to make sure the noise is stablized and the homeowners around campus are happy.

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