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Thursday, October 28, 2010

Chapter 11: Questioning the Media

1. What is your earliest recollection of watching a television commercial? Do you have a favorite ad? A most despised ad? What is it about these ads that your like or dislike?

-My favorite commercials growing up were the Burger King commercials with the cartoon kids doing all sorts of stuff. I remember the dude with the yellow hat and he wore it backwards. I believe there were about five kids that were the face of Burger King and the blond hair dude was my favorite. I also remember watching the Michael Jordan commercials. The ones that had MJ on there and said," If I could be like Mike." I also liked the commercial with MJ and Mia Hamm. I will always remember those commercials. Today my favorite commercials are the E-trade commercials with the baby talking and the beer commercials. Those E-Trade commercials with the kid on there talking like a grown up is the funniest and cutest commercial I have ever seen. What a great idea E-Trade had using this cute baby to advertise their commercial I also enjoy the Miller Lite and Bud Light commercials. Almost everyone you see is funny in one way or the other. These 2 types of commercial are by far my favorite. The commercials I can not stand are the JG Wentworth commercials and the Free Credit Report. Com commercials. Each one of them has an annoying song that people sing throughout the commercial. I find both of these commercials stupid and irritating. I know they are trying to be funny, but they are not funny at all and get on my nerves. I like to watch a lot of TV, so I see numerous amounts of commercial every day. Most commercials are either funny or have a point to them. There are a few however like freecreditreport.com that are stupid and I wonder to myself, "How can they make that a commercial, guess they will make a commercial about anything."




2. Why are so many people critical of advertising?


-People are critical of advertising because there are many controversial things that are put on TV commercials. Beer companies advertise their beers to college students and most college students are underage. I went to the convocation last Wend. about Sam Spady and she was a minor that died of alcohol poisoning. Students see these commercials and are like,"Hey lets drink Bud Light or Captain Morgans," even though they are underage. Another example is the commercial for DJ Hero, a game for XBOX 360, where two kids that look twelve make out and the braces go from the girls mouth to the boys mouth. This is ridiculous to show kids that are going to buy the game. It has nothing to do with the game, but they still decide to show it. This should not be the kind of advertising kids should see about a video game. People will always have a say so in advertising. Just like when Katy Perry sang that song for Sesame Street, but they took the ad off the air because she was wearing a skimpy outfit. I did not thing that the outfit was inappropriate at all, but other people did so it was never aired on TV. I find myself being critical all the time about certain TV ads I see. I think TV programs do a good job putting out suitable ads on certain programs, but sometimes the ads slip up. People will continue to be critical because TV stations can not stop every ad they put on. If you watch enough TV, eventually you will see an advertisement that you are very critical of.



4. Should advertising aimed at children be regulated? Support your response.

- This question is a no brain er. Of course advertisements that are targeting children should be regulated. You can not just put anything you want to on children's TV stations. Kids TV stations have strict guidelines that they must follow before showing a commercial. Ads on kids programs should not have any violence, bad language or sexual content on them. They should also not be showing people drinking alcohol smoking cigarettes. If kids TV stations showed any of the following acts, it could persuade them to follow the acts. Some kids look on TV for certain role models like batman or a sports figure. They want to be like them when they grow up. If they show MJ on a kids station cussing and using alcohol, they kids might want to be like Mike in a negative way. Kids advertising will continue to follow their strict rules and making sure their ads are appropriate for kids of certain ages.

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