1. What is your earliest recollection of watching a television commercial? Do you have a favorite ad? A most despised ad? What is it about these ads that your like or dislike?
-My favorite commercials growing up were the Burger King commercials with the cartoon kids doing all sorts of stuff. I remember the dude with the yellow hat and he wore it backwards. I believe there were about five kids that were the face of Burger King and the blond hair dude was my favorite. I also remember watching the Michael Jordan commercials. The ones that had MJ on there and said," If I could be like Mike." I also liked the commercial with MJ and Mia Hamm. I will always remember those commercials. Today my favorite commercials are the E-trade commercials with the baby talking and the beer commercials. Those E-Trade commercials with the kid on there talking like a grown up is the funniest and cutest commercial I have ever seen. What a great idea E-Trade had using this cute baby to advertise their commercial I also enjoy the Miller Lite and Bud Light commercials. Almost everyone you see is funny in one way or the other. These 2 types of commercial are by far my favorite. The commercials I can not stand are the JG Wentworth commercials and the Free Credit Report. Com commercials. Each one of them has an annoying song that people sing throughout the commercial. I find both of these commercials stupid and irritating. I know they are trying to be funny, but they are not funny at all and get on my nerves. I like to watch a lot of TV, so I see numerous amounts of commercial every day. Most commercials are either funny or have a point to them. There are a few however like freecreditreport.com that are stupid and I wonder to myself, "How can they make that a commercial, guess they will make a commercial about anything."
2. Why are so many people critical of advertising?
-People are critical of advertising because there are many controversial things that are put on TV commercials. Beer companies advertise their beers to college students and most college students are underage. I went to the convocation last Wend. about Sam Spady and she was a minor that died of alcohol poisoning. Students see these commercials and are like,"Hey lets drink Bud Light or Captain Morgans," even though they are underage. Another example is the commercial for DJ Hero, a game for XBOX 360, where two kids that look twelve make out and the braces go from the girls mouth to the boys mouth. This is ridiculous to show kids that are going to buy the game. It has nothing to do with the game, but they still decide to show it. This should not be the kind of advertising kids should see about a video game. People will always have a say so in advertising. Just like when Katy Perry sang that song for Sesame Street, but they took the ad off the air because she was wearing a skimpy outfit. I did not thing that the outfit was inappropriate at all, but other people did so it was never aired on TV. I find myself being critical all the time about certain TV ads I see. I think TV programs do a good job putting out suitable ads on certain programs, but sometimes the ads slip up. People will continue to be critical because TV stations can not stop every ad they put on. If you watch enough TV, eventually you will see an advertisement that you are very critical of.
4. Should advertising aimed at children be regulated? Support your response.
- This question is a no brain er. Of course advertisements that are targeting children should be regulated. You can not just put anything you want to on children's TV stations. Kids TV stations have strict guidelines that they must follow before showing a commercial. Ads on kids programs should not have any violence, bad language or sexual content on them. They should also not be showing people drinking alcohol smoking cigarettes. If kids TV stations showed any of the following acts, it could persuade them to follow the acts. Some kids look on TV for certain role models like batman or a sports figure. They want to be like them when they grow up. If they show MJ on a kids station cussing and using alcohol, they kids might want to be like Mike in a negative way. Kids advertising will continue to follow their strict rules and making sure their ads are appropriate for kids of certain ages.
Thursday, October 28, 2010
Tuesday, October 26, 2010
Chapter 10: Questioning the Media
1. What are your earliest recollections of books? Do you read for pleasure? If yes, what kinds of books do you enjoy and why?
-My earliest memories of books was doing Accelerated Reader books in elementary school. They made us read books that we did not have no interest in reading and take quizzes about the books after. We had to have a certain number of points by the end of the year. If you failed a quiz on a book, we would have to read the book again and take the quiz over until we passed it. Doing this in elementary school ruin my love for reading. I never read a book anymore, unless I have to. I can read pretty fast, but I hate doing it. I would rather watch a movie then read the book about the movie. I would rather read a summary about the book then read a whole novel. AR reading made my hate reading when I was little, and it continues into today. My mom reads books all the time. Maybe I will enjoy it when I get older, but I doubt it.
6. Would you read a book on an iPod or a kindle? Why or why not?
-Like I just said I hate reading. I would probably be more and likely to read a book on a kindle or iPod though. I love technology and would probably read a book on a kindle. I have seen them advertised and they look pretty awesome. I would rather read something electronically then have to flip pages of a flimsy book. But I will never get a kindle because I do not enjoy reading. I would probably buy one for my mom because she reads books from Patricia Cornwell and John Grisham. As far as me, I will never enjoy reading.
2. What can the book industry do better to ensure that we are not overwhelmed by visual and electronic culture.
-I do not believe that books will ever be taking over by electronic devices. People that read like to have the hard copy of the book. People that can not see well might not be able to read the text on a kindle. Also you do not have to worry about a book running out of battery, like you do with a kindle or iPod. People like going to bookstores like Barnes and Nobles and picking a good book to read. It is also easy to keep your place with a bookmark. With a kindle you might loose your place when you are reading. Also the kindle is a couple hundred dollars and they charge you for books to buy. You can go buy a good book for cheap at bookstores. My mom gives her books that she has read to her friends and family. She could not give her kindle to them and tell them to read it, then she could not read. People like having like hard copy of their books. They can take it anywhere and buy it anywhere. Easy to carry a book and not have to bring a charger for your kindle. That is why books will continue to sale and never be replaced by electronic or visual devices.
-My earliest memories of books was doing Accelerated Reader books in elementary school. They made us read books that we did not have no interest in reading and take quizzes about the books after. We had to have a certain number of points by the end of the year. If you failed a quiz on a book, we would have to read the book again and take the quiz over until we passed it. Doing this in elementary school ruin my love for reading. I never read a book anymore, unless I have to. I can read pretty fast, but I hate doing it. I would rather watch a movie then read the book about the movie. I would rather read a summary about the book then read a whole novel. AR reading made my hate reading when I was little, and it continues into today. My mom reads books all the time. Maybe I will enjoy it when I get older, but I doubt it.
6. Would you read a book on an iPod or a kindle? Why or why not?
-Like I just said I hate reading. I would probably be more and likely to read a book on a kindle or iPod though. I love technology and would probably read a book on a kindle. I have seen them advertised and they look pretty awesome. I would rather read something electronically then have to flip pages of a flimsy book. But I will never get a kindle because I do not enjoy reading. I would probably buy one for my mom because she reads books from Patricia Cornwell and John Grisham. As far as me, I will never enjoy reading.
2. What can the book industry do better to ensure that we are not overwhelmed by visual and electronic culture.
-I do not believe that books will ever be taking over by electronic devices. People that read like to have the hard copy of the book. People that can not see well might not be able to read the text on a kindle. Also you do not have to worry about a book running out of battery, like you do with a kindle or iPod. People like going to bookstores like Barnes and Nobles and picking a good book to read. It is also easy to keep your place with a bookmark. With a kindle you might loose your place when you are reading. Also the kindle is a couple hundred dollars and they charge you for books to buy. You can go buy a good book for cheap at bookstores. My mom gives her books that she has read to her friends and family. She could not give her kindle to them and tell them to read it, then she could not read. People like having like hard copy of their books. They can take it anywhere and buy it anywhere. Easy to carry a book and not have to bring a charger for your kindle. That is why books will continue to sale and never be replaced by electronic or visual devices.
Chapter 9: Questioning the Media
What are your earliest recollections of magazines? Which Magazine do you read regularly today? Why?
-The earliest memories of magazines I have is when I was in elementary school I would look at the pictures in Zoobooks magazines and in Sports Illustrated. I loved seeing all the pictures of animals like zebras, lions, sharks, and monkeys in Zoobook magazines. I would hang up the pictures on my wall of the animals that I really liked when I was real young. When I got older the pictures of animals came down and pictures of sports players from Sports Illustrated went up. Today the two magazines that I read regularly are Sports Illustrated and People magazine. I love reading articles about my favorite sports players. Like I have said before sports is my life. I love the covers of all the Sports Illustrated magazines. They do an unbelievable job of providing sports article and pictures. Sports Illustrated to me is the greatest magazine in the world. I also love People magazine. I love hearing about what the actors and actresses are doing in Hollywood. I love movies and know almost every actor in Hollywood. I enjoy the scandals the most. It lets us regularly Americans know that actors and actresses are regular humans just like us.
4. If you were the marketing director of your favorite magazine, how would you increase circulation?
-If I was the marketing director for Sports Illustrated magazine, I would be set because there is not much they could do to increase circulation. They do a great job of providing their readers with accurate info and incredible photos. They also have inspiring stories every now and then. They also give gifts to people for subscribing to their magazine. One thing they could do is advertise their magazine more. They could have more commercials on TV during sports games. They do not have enough commercials advertising their gifts they give out to people that prescribe to their product. Other than that they do a good job with their marketing department.
7. Do you think the Internet will eventually displace magazines? Why or why not?
- I do not believe that the Internet will replace magazines. I do not know anyone who regularly keeps up with a magazine online. People like to have the hard copies of magazines. They like to subscribe to magazine and receive their magazine in the mall, or at a store. Women buy Cosmo. so they can read and look at pictures and ads for other things. Men like to receive Sports Illustrated or ESPN the Magazine so they can have the magazine in their hands and read it when they use the bathroom like I do. You can not take a computer in the bathroom with you when you need to do your business. I have a collection of magazines in my bathroom so I can read them. hahaha.
-The earliest memories of magazines I have is when I was in elementary school I would look at the pictures in Zoobooks magazines and in Sports Illustrated. I loved seeing all the pictures of animals like zebras, lions, sharks, and monkeys in Zoobook magazines. I would hang up the pictures on my wall of the animals that I really liked when I was real young. When I got older the pictures of animals came down and pictures of sports players from Sports Illustrated went up. Today the two magazines that I read regularly are Sports Illustrated and People magazine. I love reading articles about my favorite sports players. Like I have said before sports is my life. I love the covers of all the Sports Illustrated magazines. They do an unbelievable job of providing sports article and pictures. Sports Illustrated to me is the greatest magazine in the world. I also love People magazine. I love hearing about what the actors and actresses are doing in Hollywood. I love movies and know almost every actor in Hollywood. I enjoy the scandals the most. It lets us regularly Americans know that actors and actresses are regular humans just like us.
4. If you were the marketing director of your favorite magazine, how would you increase circulation?
-If I was the marketing director for Sports Illustrated magazine, I would be set because there is not much they could do to increase circulation. They do a great job of providing their readers with accurate info and incredible photos. They also have inspiring stories every now and then. They also give gifts to people for subscribing to their magazine. One thing they could do is advertise their magazine more. They could have more commercials on TV during sports games. They do not have enough commercials advertising their gifts they give out to people that prescribe to their product. Other than that they do a good job with their marketing department.
7. Do you think the Internet will eventually displace magazines? Why or why not?
- I do not believe that the Internet will replace magazines. I do not know anyone who regularly keeps up with a magazine online. People like to have the hard copies of magazines. They like to subscribe to magazine and receive their magazine in the mall, or at a store. Women buy Cosmo. so they can read and look at pictures and ads for other things. Men like to receive Sports Illustrated or ESPN the Magazine so they can have the magazine in their hands and read it when they use the bathroom like I do. You can not take a computer in the bathroom with you when you need to do your business. I have a collection of magazines in my bathroom so I can read them. hahaha.
Tuesday, October 12, 2010
Chapter 8: Questioning the Media
1. What kinds of stories, topics, or issues are not being covered well by mainstream papers?
-I believe that newspapers do a good job covering stories and topics. One thing that newspapers could do is make there papers more appealing. The paper in my hometown is plain black and white. It is boring to look at and is not appealing at all. I wish newspapers would cut down on there ads as well. I know they need them in there, but more than half of them are stupid ads for something nobody uses. They could put in more stories about whats is going on in the area or world, then buy one get on free at fashion bug. I always read the sports section and that's it. I am not interested in the business section or the stocks or anything like that. My paper in my hometown could do a better job with their sports section. There is only one guy trying to create a whole section of a paper. The Mooresville Tribune, my hometown paper, is the only paper that I will even look at. I am a TV news person. I do not like to read. ha ha.
5. Will blogs and other Internet news services eventually replace newspapers? Explain your answer.
- I would say that the Internet is already taking over traditional newspapers. Almost every town no matter how small it may be, has there newspaper online. With most Americans having Internet access, it is much easier to just hop online and check the news. Rather than having to have a prescription, and walk to you mailbox, people are just a click away from seeing their local news. I believe that newspaper companies are in jeopardy of going out of business due to the Internet. However, I also do believe that newspapers might have a chance to survive. People that are older still continue to read the paper. My grandparents still read the paper everyday and never get online. I am sure they are not the only ones that still reads papers. I never read the paper. I go online to ESPN.com or CNN.com to check any news that I need. Newspaper companies are already loosing business. I fear that newspaper companies future does not look good. My cousin writes "Our State" magazine and she talks to me all the time about how newspaper companies now use the Internet almost as much as they do print. With more and more advancements in technology, everything will one day be digital. It is way more faster and you do more stuff with the Internet.
2. Why do you think people aren't reading U.S. daily news papers as frequently as they once did? Why is newspaper readership going up in other countries?
-People are not reading daily newspapers because of the advancements in technology. Now Americans can check on their laptops about any breaking news. They can also check news on their phones. There is almost no need for newspapers anymore, unless you want a hard copy of your news. Most people I know watch CNN or Fox News on their flat screen TVs. I like watching the news because you also get commercials as well. Back in the day they did not have the Internet or as many news channels on TV. Technology I would say is newspapers biggest threat/enemy. I have a CNN app on my Blackberry that I look on everyday, just to see whats going on in the world. My mom reads my home town paper, so she tells me anything interesting that has happened, which is most of the time nothing. I also try to watch CNN at least for a little bit a day. I want watch Fox News because they are so Republican and just bash anything a democrat says, but that has nothing to do with this haha. Countries like China, Japan, Russia, England, and other big countries have technologies so they can check their news easier than other countries, especially China and Japan. Cell phones, computers, and video games come out in Japan and China before they do in the US. Smaller countries would rely more on local newspapers. They might not have TVs or Internet, so they use the newspapers for news. Some countries in Africa probably don't have any type of way to gets news. I doubt they have newspapers or the Internet. I wonder how they get world news or anything. I am just lucky to live in America and have multiple ways of finding news about anything I want. I can check anything on my Blackberry. It is like a personal computer.
-I believe that newspapers do a good job covering stories and topics. One thing that newspapers could do is make there papers more appealing. The paper in my hometown is plain black and white. It is boring to look at and is not appealing at all. I wish newspapers would cut down on there ads as well. I know they need them in there, but more than half of them are stupid ads for something nobody uses. They could put in more stories about whats is going on in the area or world, then buy one get on free at fashion bug. I always read the sports section and that's it. I am not interested in the business section or the stocks or anything like that. My paper in my hometown could do a better job with their sports section. There is only one guy trying to create a whole section of a paper. The Mooresville Tribune, my hometown paper, is the only paper that I will even look at. I am a TV news person. I do not like to read. ha ha.
5. Will blogs and other Internet news services eventually replace newspapers? Explain your answer.
- I would say that the Internet is already taking over traditional newspapers. Almost every town no matter how small it may be, has there newspaper online. With most Americans having Internet access, it is much easier to just hop online and check the news. Rather than having to have a prescription, and walk to you mailbox, people are just a click away from seeing their local news. I believe that newspaper companies are in jeopardy of going out of business due to the Internet. However, I also do believe that newspapers might have a chance to survive. People that are older still continue to read the paper. My grandparents still read the paper everyday and never get online. I am sure they are not the only ones that still reads papers. I never read the paper. I go online to ESPN.com or CNN.com to check any news that I need. Newspaper companies are already loosing business. I fear that newspaper companies future does not look good. My cousin writes "Our State" magazine and she talks to me all the time about how newspaper companies now use the Internet almost as much as they do print. With more and more advancements in technology, everything will one day be digital. It is way more faster and you do more stuff with the Internet.
2. Why do you think people aren't reading U.S. daily news papers as frequently as they once did? Why is newspaper readership going up in other countries?
-People are not reading daily newspapers because of the advancements in technology. Now Americans can check on their laptops about any breaking news. They can also check news on their phones. There is almost no need for newspapers anymore, unless you want a hard copy of your news. Most people I know watch CNN or Fox News on their flat screen TVs. I like watching the news because you also get commercials as well. Back in the day they did not have the Internet or as many news channels on TV. Technology I would say is newspapers biggest threat/enemy. I have a CNN app on my Blackberry that I look on everyday, just to see whats going on in the world. My mom reads my home town paper, so she tells me anything interesting that has happened, which is most of the time nothing. I also try to watch CNN at least for a little bit a day. I want watch Fox News because they are so Republican and just bash anything a democrat says, but that has nothing to do with this haha. Countries like China, Japan, Russia, England, and other big countries have technologies so they can check their news easier than other countries, especially China and Japan. Cell phones, computers, and video games come out in Japan and China before they do in the US. Smaller countries would rely more on local newspapers. They might not have TVs or Internet, so they use the newspapers for news. Some countries in Africa probably don't have any type of way to gets news. I doubt they have newspapers or the Internet. I wonder how they get world news or anything. I am just lucky to live in America and have multiple ways of finding news about anything I want. I can check anything on my Blackberry. It is like a personal computer.
Monday, October 4, 2010
Chapter 7 Questioning the Media
2. Do you remember seeing a movie you were not allowed to see? Discuss the experience?
-When I was about eight years old, I saw a movie that I will never forget. I was staying over at my aunt's house and my fifteen year old cousin Alexa, let me watch Halloween. I can still remember the creepy theme song. That movie was the scariest thing I have ever seen before. I stayed up all night that night and worried about Michael Myers coming to stab me in my room. I went through a period of time where I slept with either the TV or a light on, because I was scared. I use to aggravate my cousin all the time, so she knew I would get scared from this movie. Lets just say she got her payback and more. I would try and stay as far away from a scary movie as I could. Today I still do not watch scary movies but not because I am scared. I no longer get scared of movies or anything for that matter. I believe that my experience with Halloween has mad me not be scared of movies now. Now I think they are stupid and probably the most fake looking movies they make. I will never waste my money to see a scary movie in the theaters. These days I will see Halloween on TV and just laugh thinking about my cousin playing that trick on me. Really takes me back. ha ha.
3. How often do you go to the movie theaters today? How often do you play DVDs on a TV at home. or watch movies on a computer? Which experience do you prefer and why?
- I am a movie fanatic. There is nothing I like more than watching a good movie. These days I go to the movie theater once or twice a month, depending on what movies are coming out. I went and saw "The Town" last week because I thought it looked good on TV. It was a great action packed movie that had me on my seat. I love going to the move theater and getting snack before the movies. I usually get popcorn and a drink then head to the movie. I love sitting in the stadium like chairs and watching the movie on the huge screen. All movies are better on the big screen. I never watch movies on my computer, because my screen is to little. Why would I watch a movie on a 12 inch screen when I could watch one on a 42 inch screen. I love watch DVDs at my house. My mom has hundreds of DVDs and I have probably seen everyone of them. She also just got a Blu-Ray player, so my love of movies really increased. The picture is unbelievable on a Blu-Ray player. I would recommend everyone spend a little more money on the Blu-Ray, it is well worth it. I will watch any movie whether its action, drama, romance, or comedy. As long as it not a three and half hour long movie, I will watch it. I can not wait to watch my next movie.
4. If you were a Hollywood film producer or executive, what kinds of films would you like to see made? What changes would you make in what wee see at the movies?
-If I was a Hollywood film director, I would like to see more sports movies made. More movies about certain players or events in sports. Some of my favorite movies are sports related. They are Rudy, Field of Dreams. The Blindside, and Remember the Titans. Most sports movies are both funny and inspirational. There are so many sport stories out there just waiting to be told through film. I wish they would come out with a couple of sports movies a year. One change I think they could make is limit the number of scary movies that come out. Most of them are so stupid and the acting is terrible. I can not remember the last good scary movie that I have seen. I use to waste my money back in high school when I went a saw scary movies. I would always walk out and say, " Well I just wasted that eight dollars." Other then the reduction of scary movies, I believe that Hollywood does a good job with movies. They keep a balance between all categories of movies. Hopefully within the next few years Hollywood will come out with some sports movies. Since I am a huge UNC Tarheel fan, I would love to see a movie about them. Whether its about a National Championship or about a historic coach, I would pay serious money to go see that and so would my friends.
-When I was about eight years old, I saw a movie that I will never forget. I was staying over at my aunt's house and my fifteen year old cousin Alexa, let me watch Halloween. I can still remember the creepy theme song. That movie was the scariest thing I have ever seen before. I stayed up all night that night and worried about Michael Myers coming to stab me in my room. I went through a period of time where I slept with either the TV or a light on, because I was scared. I use to aggravate my cousin all the time, so she knew I would get scared from this movie. Lets just say she got her payback and more. I would try and stay as far away from a scary movie as I could. Today I still do not watch scary movies but not because I am scared. I no longer get scared of movies or anything for that matter. I believe that my experience with Halloween has mad me not be scared of movies now. Now I think they are stupid and probably the most fake looking movies they make. I will never waste my money to see a scary movie in the theaters. These days I will see Halloween on TV and just laugh thinking about my cousin playing that trick on me. Really takes me back. ha ha.
3. How often do you go to the movie theaters today? How often do you play DVDs on a TV at home. or watch movies on a computer? Which experience do you prefer and why?
- I am a movie fanatic. There is nothing I like more than watching a good movie. These days I go to the movie theater once or twice a month, depending on what movies are coming out. I went and saw "The Town" last week because I thought it looked good on TV. It was a great action packed movie that had me on my seat. I love going to the move theater and getting snack before the movies. I usually get popcorn and a drink then head to the movie. I love sitting in the stadium like chairs and watching the movie on the huge screen. All movies are better on the big screen. I never watch movies on my computer, because my screen is to little. Why would I watch a movie on a 12 inch screen when I could watch one on a 42 inch screen. I love watch DVDs at my house. My mom has hundreds of DVDs and I have probably seen everyone of them. She also just got a Blu-Ray player, so my love of movies really increased. The picture is unbelievable on a Blu-Ray player. I would recommend everyone spend a little more money on the Blu-Ray, it is well worth it. I will watch any movie whether its action, drama, romance, or comedy. As long as it not a three and half hour long movie, I will watch it. I can not wait to watch my next movie.
4. If you were a Hollywood film producer or executive, what kinds of films would you like to see made? What changes would you make in what wee see at the movies?
-If I was a Hollywood film director, I would like to see more sports movies made. More movies about certain players or events in sports. Some of my favorite movies are sports related. They are Rudy, Field of Dreams. The Blindside, and Remember the Titans. Most sports movies are both funny and inspirational. There are so many sport stories out there just waiting to be told through film. I wish they would come out with a couple of sports movies a year. One change I think they could make is limit the number of scary movies that come out. Most of them are so stupid and the acting is terrible. I can not remember the last good scary movie that I have seen. I use to waste my money back in high school when I went a saw scary movies. I would always walk out and say, " Well I just wasted that eight dollars." Other then the reduction of scary movies, I believe that Hollywood does a good job with movies. They keep a balance between all categories of movies. Hopefully within the next few years Hollywood will come out with some sports movies. Since I am a huge UNC Tarheel fan, I would love to see a movie about them. Whether its about a National Championship or about a historic coach, I would pay serious money to go see that and so would my friends.
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